“店选网购”能够促进店商和网商之间的竞争,但存在网商搭店商便车的问题;“店网并购”可以缓解搭便车问题,却会限制店商和网商之间的竞争。文章结合“店选网购”和“店网并购”的二重性特征,通过构建具有横向差异化的
“店选网购”与“店网并购”的二重性及社会福利效应*
摘要
参考文献
摘要
2 刘晓峰,顾领. 基于消费者转换行为的线上线下产品定价策略研究[J]. 管理科学,2016,(2):93−103. DOI:10.3969/j.issn.1672-0334.2016.02.008
3 毛照昉,刘鹭,李辉. 考虑售后服务合作的双渠道营销定价决策研究[J]. 管理科学学报,2019,(5):47−56. DOI:10.3969/j.issn.1007-9807.2019.05.007
11 于立. 跳单问题的法律经济学研究[M]. 北京: 法律出版社, 2018.
13 张晓, 徐翔, 张燕, 等. 展厅现象下基于消费者学习的零售商产品差异化策略分析[J/OL]. 中国管理科学, https://doi.org/10.16381/j.cnki.issn1003-207x.2021.0372, 2021.
15 Balakrishnan A, Sundaresan S, Zhang B. Browse-and-switch: Retail-online competition under value uncertainty[J]. Production and Operations Management,2014,23(7): 1129−1145. DOI:10.1111/poms.12165
16 Bar-Isaac H, Caruana G, Cuñat V. Search, design, and market structure[J]. American Economic Review,2012,102(2): 1140−1160. DOI:10.1257/aer.102.2.1140
17 Basak S, Basu P, Avittathur B, et al. A game theoretic analysis of multichannel retail in the context of “showrooming”[J]. Decision Support Systems,2017,103: 34−45. DOI:10.1016/j.dss.2017.09.002
18 Cattani K D, Gilland W G, Swaminathan J M. Coordinating traditional and internet supply chains[A]. Simchi-Levi D, Wu S D, Shen Z J. Handbook of quantitative supply chain analysis: Modeling in the E-business era[M]. New York: Springer, 2004.
19 Goldmanis M, Hortaçsu A, Syverson C, et al. E-commerce and the market structure of retail industries[J]. The Economic Journal,2010,120(545): 651−682. DOI:10.1111/j.1468-0297.2009.02310.x
20 Hotelling H. Stability in competition[J]. The Economic Journal,1929,39(153): 41−57. DOI:10.2307/2224214
22 Kuksov D, Liao C X. When showrooming increases retailer profit[J]. Journal of Marketing Research,2018,55(4): 459−473. DOI:10.1509/jmr.17.0059
23 Loginova O. Real and virtual competition[J]. The Journal of Industrial Economics,2009,57(2): 319−342. DOI:10.1111/j.1467-6451.2009.00380.x
24 Mehra A, Kumar S, Raju J S. Competitive strategies for brick-and-mortar stores to counter “showrooming”[J]. Manage- ment Science,2018,64(7): 3076−3090. DOI:10.1287/mnsc.2017.2764
25 Salop S C. Monopolistic competition with outside goods[J]. The Bell Journal of Economics,1979,10(1): 141−156. DOI:10.2307/3003323
26 Shy O. Window shopping[J/OL]. SSRN, http://dx. doi.org/10.2139/ssrn.2374720, 2014.
27 Taylor G. Raising search costs to deter window shopping can increase profits and welfare[J]. The RAND Journal of Economics,2017,48(2): 387−408. DOI:10.1111/1756-2171.12180
28 Telser L G. Why should manufacturers want fair trade?[J]. Journal of Law and Economics,1960,3: 86−105. DOI:10.1086/466564
29 Tsay A A, Agrawal N. Modeling conflict and coordination in multi-channel distribution systems: A review[A]. Simchi-Levi D, Wu S D, Shen Z J. Handbook of quantitative supply chain analysis: Modeling in the E-business era[M]. New York: Springer, 2004.
30 Wang C S, Wright J. Search platforms: Showrooming and price parity clauses[J]. The RAND Journal of Economics,2020,51(1): 32−58. DOI:10.1111/1756-2171.12305
31 Whinston M D. Antitrust policy toward horizontal mergers[A]. Armstrong M, Porter R H. Handbook of industrial organization (Volume 3)[M]. Amsterdam: Elsevier, 2007.
32 Wu D Z, Ray G, Geng X J, et al. Implications of reduced search cost and free riding in E-commerce[J]. Marketing Science,2004,23(2): 255−262. DOI:10.1287/mksc.1040.0047
33 Xiao T J, Choi T M, Cheng T C E. Product variety and channel structure strategy for a retailer-Stackelberg supply chain[J]. European Journal of Operational Research,2014,233(1): 114−124. DOI:10.1016/j.ejor.2013.08.038
34 Yan R L, Pei Z. Retail services and firm profit in a dual-channel market[J]. Journal of Retailing and Consumer Services,2009,16(4): 306−314. DOI:10.1016/j.jretconser.2009.02.006
引用本文
徐洪海, 刘婵. “店选网购”与“店网并购”的二重性及社会福利效应*[J]. 财经研究, 2023, 49(4): 139-153.
导出参考文献,格式为:
上一篇:公平竞争审查与政府补贴竞争中性