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9447本文通过对营销研究中语言心理效应的有关研究进行回顾，探讨了消费者行为如何受语言因素的影响。文章分别从词、语句和其他语言因素三个类别总结了这一领域的主要研究发现，并提出一个理论框架阐释相关效应的内在机制。语言因素可以经由自动加工或受控加工两类心理过程影响消费者行为。自动加工机制包括感觉—动觉整合、概念激活、认知流畅性等；受控加工机制包括内容理解、信源感知等。最后，文章对未来研究方向进行了展望。
“遣词造句”如何影响消费者行为？——营销沟通中的语言心理效应研究综述
摘要
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引用本文
韩雪珂, 钟科, 李新宇. “遣词造句”如何影响消费者行为？——营销沟通中的语言心理效应研究综述[J]. 外国经济与管理, 2019, 41(9): 91-108.
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