营销职能的创业化——创业导向与市场导向的融合
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外国经济与管理 2005 年 第 27 卷第 06 期, 页码：30 - 35
摘要
参考文献
摘要
创业导向作为应对环境不确定性和复杂性的思维模式和行为方式,有利于企业在动荡环境中的生存与成长。因此,有必要将市场导向与创业导向融合在一起,对营销职能进行创业化改造,使营销更富有创业精神。
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薛红志. 营销职能的创业化——创业导向与市场导向的融合[J]. 外国经济与管理, 2005, 27(6): 30–35.
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