消费者感知创新性研究述评与展望
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外国经济与管理 2014 年 第 36 卷第 10 期, 页码：3 - 12
摘要
参考文献
摘要
创新是管理研究的重要主题和热点,然而以往的创新研究主要从客观的企业角度来探讨如何开展创新,却忽略了消费者对企业和产品创新的主观看法和判断。消费者感知创新性研究则主要探讨消费者在主观上如何感知产品或服务的创新性和创新顺序,是继消费者创新和消费者创新性之后从消费者视角研究创新的"第三条路径",但是国内的相关研究还非常少。为此,本文首先探讨了消费者感知创新性领域的重要概念并对相关概念进行了辨析,然后梳理并述评了国外关于感知产品创新性的影响因素、感知产品创新顺序的形成过程以及感知创新性的影响作用等方面的文献,最后在总结现有研究不足的基础上指出了未来研究方向。
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[3]Carson S J,et al.Prototypicality advantages for pioneers over me-too brands:The role of evolving product designs[J].Journal of the Academy of Marketing Science,2007,35(2):172-183.
[4]Cho H and Schwarz N.If I don’t understand it,it must be new:Processing fluency and perceived product innovativeness[A].In Pechmann C and Price L(Eds.).Advances in consumer research[C].Provo,UT:Association for Consumer Research,2006:319-320.
[5]Dahl D W and Hoeffler S.Visualizing the self:Exploring the potential benefits and drawbacks for new product evaluation[J].Journal of Product Innovation Management,2004,21(4):259-267.
[6]Danneels E and Kleinschmidt E J.Product innovativeness from the firm’s perspective:Its dimensions and their relation with project selection and performance[J].Journal of Product Innovation Management,2001,18(6):357-373.
[7]Denstadli J M,et al.First mover advantages in the discount grocery industry[J].Journal of Marketing,2005,39(7/8):872-884.
[8]Ellis A W,et al.Age of acquisition and the recognition of brand names:On the importance of being early[J].Journal of Consumer Psychology,2010,20(1):43-52.
[9]Feiereisen S,et al.Analogies and mental simulations in learning for really new products:The role of visual attention[J].Journal of Product Innovation Management,2008,25(6):593-607.
[10]Gill T.Convergent products:What functionalities add more value to the base?[J].Journal of Marketing,2008,72(2):46-62.
[11]Goode M R,et al.Innovation aesthetics:The relationship between category cues,categorization certainty,and newness perceptions[J].Journal of Product Innovation Management,2013,30(2):192-208.
[12]Grewal R,et al.Early-entrant advantage,word-of-mouth communication,brand similarity,and the consumer decision-making process[J].Journal of Consumer Psychology,2003,13(3):187-197.
[13]Hoegg J,et al.The good,the bad,and the ugly:Influence of aesthetics on product feature judgments[J].Journal of Consumer Psycho-logy,2010,20(4):419-430.
[14]Jhang J H,et al.Get it?Got it.Good!Enhancing new product acceptance by facilitating resolution of extreme incongruity[J].Journal of Marketing Research,2012,49(2):247-259.
[15]Kamins M A,et al.Independent and interactive effects of exposure sequence,pioneership awareness,and product trial on consumer evaluation of a pioneer brand[J].Journal of Consumer Psychology,2000,9(4):223-229.
[16]Kardes F R and Kalayanaram G.Order-of-entry effects on consumer memory and judgment:An information integration perspective[J].Journal of Marketing Research,1992,34(2):343-357.
[17]Kunz W,et al.How does perceived firm innovativeness affect the consumer?[J].Journal of Business Research,2011,64(8):816-822.
[18]Moreau C P,et al.Entrenched knowledge structures and consumer response to new products[J].Journal of Marketing Research,2001,38(1):14-29.
[19]Niedrich R W and Swain S D.The effects of exposure-order and market entry-information on brand preference:A dual process model[J].Journal of the Academy of Marketing Science,2008,36(3):309-321.
[20]O’Cass A and Carison J.An e-retailing of perceived website-service innovativeness:Implication for website quality evaluations,trust,loyalty and word of mouth[J].Australasian Marketing Journal,2012,20(1):28-36.
[21]Radford S K and Bloch P H.Linking innovation to design:Consumer responses to visual product newness[J].Journal of Product Innovation Management,2011,28(1):208-220.
[22]Roehm M L and Sternthal B.The moderating effect of knowledge and resources on the persuasive impact of analogies[J].Journal of Consumer Research,2001,28(2):257-272.
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[24]Talke K and O’Connor G C.Conveying effective message content when launching new industrial products[J].Journal of Product Innovation Management,2011,28(6):943-956.
[25]Vogt D.Innovation perception from a customer perspective recognition,assessment,and comprehension of innovations[D].University of St.Gallen,2013.
[26]Zhang S and Markman A B.Overcoming the early entrant advantage:The role of alignable and nonalignable differences[J].Journal of Marketing Research,1998,35(4):413-426.
[27]Zhao M,et al.The role of imagination-focused visualization on new product evaluation[J].Journal of Marketing Research,2009,46(1):46-55.
[28]Zhao M,et al.Imagination difficulty and new product evaluation[J].Journal of Product Innovation Management,2012,29(S1):76-90.
[29]Ziamou P and Ratneshwar S.Innovations in product functionality:When and why are explicit comparisons effective?[J].Journal of Marketing,2003,67(2):49-61.
[30]Ziamou P,et al.“Am I getting it or not?”The practices involved in“trying to consume”a new technology[J].Journal of Product Innovation Management,2012,29(2):216-228.
引用本文
陈姝, 刘伟, 王正斌. 消费者感知创新性研究述评与展望[J]. 外国经济与管理, 2014, 36(10): 3–12.
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