社会网络环境下的体验价值共创:消费体验研究最新动态
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外国经济与管理 2011 年 第 33 卷第 05 期, 页码：17 - 24
摘要
参考文献
摘要
消费体验是近年来营销领域的研究热点之一。本文通过对国外相关文献的梳理,述评了消费体验研究的最新进展——社会网络环境下的体验价值共创研究。本文厘清了社会网络、服务占优、价值共创与消费体验之间的逻辑关系,提出了基于以上四者的研究架构,并对未来的研究方向进行了展望。
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[6]Vargo,Stephen,and Lusch,Robert.Evolving a services dominant logic for marketing[J].Journal of Marketing,2004,68(1):1-17.
[7]Tynan,A C,and McKechnie,S A.Co-creating value through experience marketing[R].Academy of Marketing Conference,TheRobert Gordon University,Aberdeen,2009.
[8]Gainer,B.Ritual and relationships:Interpersonal influences on shared consumption[J].Journal of Business Research,1995,32(3):253-260.
[9]Fournier,S.Consumers and their brands:Developing relationship theory in consumer research[J].Journal of Consumer Re-search,1998,24(4):343-373.
[10]Leenders,R.Modeling social influence through network autocorrelation:Constructing the weight matrix[J].Social Networks,2002,24(1):21-48.
[11]Michael Trusov,Anand V Bodapati,and Randolph E Bucklin.Determininginfluential users ininternet social networks[J].Jour-nal of Marketing Research,2010,407(Aug.):643-658.
[12]Guenzi,Paolo,and Pelloni,Ottavia.The i mpact of interpersonal relationships on customer satisfaction and loyalty to the serviceprovider[J].International Journal of Service Industry Management,2004,15(4):365-384.
[13]Maclaran,Pauline,and Brown,Stephen.The centre cannot hold:Consuming the utopian marketplace[J].Journal of ConsumerResearch,2005,32(2):311-323.
[14]Davern,Michael.Social networks and economic sociology:A proposed research agenda for a more complete social science[J].American Journal of Economics and Sociology,1997,56(3):287-302.
[15]Anderew T Stephen,and Oliview Toubia.Deriving value from social commerce networks[J].Journal of Marketing Research,2010,407(Apr.):215-228.
[16]Earls,M.Advertising to the herd:Howunderstanding our true nature challenges the ways we think about advertising and mar-ket research[J].International Journal of Market Research,2003,45(3):311-336.
[17]Gladwell,M.The tipping point:Howlittle things can make a big difference[M].New York:Little,Brown&Company,2002.
[18]Vargo,S L,and Lusch,R F.The four services marketing myths:Remnants froma manufacturing model[J].Journal of ServiceResearch,2004,6(4):324-335.
[19]Vargo,S L,and Lusch,R F.Service-dominant logic:Continuing the evolution[J].Journal of the Academy of Marketing Science,2008,36(1):1-10.
[20]Lusch,R F,Vargo,S L,and O’Brien,M.Competing though service:Insights fromservice-dominant logic[J].Journal of Retai-ling,2007,83(1):5-18.
引用本文
王新新, 潘洪涛. 社会网络环境下的体验价值共创:消费体验研究最新动态[J]. 外国经济与管理, 2011, 33(5): 17–24.
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