7856 
7934个体的创造力对创业意愿的产生和增强有重要的作用。本文以405名大学生为研究对象，探讨了创造力、机会识别、失败恐惧感和创业意愿之间的关系。研究结果表明：个体的创造力对自身的创业意愿有积极影响，机会识别在创造力对创业意愿的促进机制中起到中介作用；失败恐惧感会对机会识别和创业意愿的关系产生消极影响，即个体的失败恐惧感削弱了机会识别对创业意愿的促进作用；进一步的研究发现，失败恐惧感调节机会识别在创造力与创业意愿间的部分中介效应，失败恐惧感水平越高，机会识别在创造力与创业意愿之间的中介作用越弱。研究结果有利于进一步探索创业意愿的影响因素，揭示创造力向创业意愿转化的有效途径。
创造力与创业意愿的关系：一个有调节的中介效应模型
摘要
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引用本文
张秀娥, 张坤. 创造力与创业意愿的关系：一个有调节的中介效应模型[J]. 外国经济与管理, 2018, 40(3): 67-78.
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