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8256放纵物指可以提供即时满足感但隐含着长期或延迟害处的一类事物，选择这类事物常意味着自我放纵；而自律物则指可以最大化长期效用但短期给予的满足感缺乏吸引力的一类事物，选择这类事物常意味着成功的自我控制。本文首先阐述了放纵物和自律物的概念内涵并与相似概念进行了辨析，同时总结了实证研究常用的操纵方法。随后，本文重点从基于消费者个体的“自我控制资源与动机”、基于放纵物/自律物特质的“负罪感与正当化理由”以及基于外部影响的“决策情境”三个方面梳理了放纵物与自律物“两难选择”行为的影响因素，并概括了新范式的研究发现。在此基础上，本文提出了放纵物和自律物选择的溢出效应并为营销实践和未来研究提供了建议。
“放纵物”与“自律物”消费行为研究述评
摘要
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引用本文
杨韶光, 金立印. “放纵物”与“自律物”消费行为研究述评[J]. 外国经济与管理, 2018, 40(12): 84-97.
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