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Same Tag Articles
【With the same tag:【顾客参与】 Found 8 articles】
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INNOVATION RESEARCH
| F270
The Impact of Different Forms of Customer Participation on Enterprise Green Service Innovation
Sun Jianxin
,
Ma Baolong
,
Zhao Li
Customer participation includes different forms of information provision, customer-enterprise interaction and co-development, which are important for green innovation, especially green ser...
First published at: Jul 20, 2022
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(706.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220516.401
Foreign Economics & Management
, Vol. 44, Issue 07
, pp. 48 - 63
MARKETING
| F270
Identification of Customer Engagement Capability: Connotation, Methods and Strategies
Li Qiang
,
Weng Zhigang
,
Gao Dinghui
In order to adapt to the increasingly dynamic and interactive business environment in the era of digital economy, enterprises need to actively guide customers to participate in value co-cr...
First published at: Jun 20, 2021
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(905.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210306.301
Foreign Economics & Management
, Vol. 43, Issue 06
, pp. 27 - 42
| F270
Challenge or Hindrance? The Impacts of Customer Participation on Employees’ Ambidextrous Innovative Behavior
Liu Dewen
,
Gao Weihe
,
Min Liangyu
As the most direct contact with the turbulent market environment, employees’ innovative behavior is of great significance to the realization of corporate innovation performance. Exis...
First published at: Jul 01, 2020
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(882.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200420.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 3 - 20
| F270
A Literature Review and Prospects of Customer-Enterprise Social Value Co-creation
Jiao Juanni
,
Fan Jun
Social value co-creation refers to the management process and action of an enterprise to cooperate with its stakeholders related to its sustainable development goals, to identify value goa...
First published at: Feb 01, 2019
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(732.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.02.006
Foreign Economics & Management
, Vol. 41, Issue 02
, pp. 72 - 83
| F270
How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Zhu Liye
,
Yuan Denghua
,
Zhang Hongming
Based on the theory of value co-creation, western scholars began to re-examine the role of brand managers, customers and other stakeholders in the brand building from a " co-creation&...
First published at: May 01, 2018
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(605.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.05.007
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 84 - 98
组织
顾客参与
的双刃剑效果及治理机制研究——基于服务主导逻辑和交易成本理论的实证分析
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ESI
Foreign Economics & Management
, Vol. 37, Issue 07
, pp.
PWYW定价策略研究前沿探析
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ESI
Foreign Economics & Management
, Vol. 33, Issue 06
, pp. 34 - 41
顾客组织社会化研究综述与未来展望
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ESI
Foreign Economics & Management
, Vol. 33, Issue 02
, pp. 33 - 40
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