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Same Tag Articles
【With the same tag:【消费者反应】 Found 3 articles】
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MARKETING
| F270
The Impact of Temperature on Consumer Behavior: A Review and Prospects
Cao Qi
,
Wang Xiaoyu
Temperature is an important basis for enterprises to carry out marketing activities, and it has a significant impact on consumers. In the field of marketing, although temperature-related r...
First published at: May 20, 2024
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(787.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230712.304
Foreign Economics & Management
, Vol. 46, Issue 05
, pp. 136 - 152
MARKETING
| F270
Keep up or Give up Halfway? A Literature Review and Prospects of Consumer Perceived Goal Progress
Jiang Hongyan
,
Qin Yinyan
,
Sun Peizhen
With the development of mobile internet and big data, various health APPs and smart wearable products are becoming more popular during recent years. Consumers are more likely to monitor th...
First published at: May 20, 2021
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(791.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20201115.301
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 106 - 122
| F270
Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design
Shang Xiaoyan
,
Guo Xiaoling
Nowadays design has become the third driver of innovation after technology and market. Brand logo design reflects the “appearance” of the brand, which influences the brand image, custome...
First published at: Jan 01, 2020
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(810.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20191111.001
Foreign Economics & Management
, Vol. 42, Issue 01
, pp. 55 - 69
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