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【With the same tag:【时间导向】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

| C939

Time Orientation: Concept Interpretation, Literature Review and Prospects in Marketing Research

Wang Haizhong, Hu Guimei, Ouyang Jianying

Time orientation is a kind of individual psychological perception about past, present and future, which plays a subtle role in the individual behavior and attitudes. But till now the conno...

First published at: May 01, 2017

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doi:10.16538/j.cnki.fem.2017.05.001

Foreign Economics & Management, Vol. 39, Issue 05, pp. 3 - 18

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