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【With the same tag:【品牌故事】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F592

Destination Brand Narratives and Brand Reshaping in the Era of Digital Media: A Case Study of Guizhou’s “Cunchao”

Hou Xiaofei, Shi Peihua, Wang Yijun, et al

Brand narrative serves as a crucial path for the original formation and implementation of brand strategy in tourism destinations. Taking Guizhou’s “Cunchao” as a case study, this paper ...

First published at: Apr 20, 2026

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doi:10.16538/j.cnki.fem.20260113.301

Foreign Economics & Management, Vol. 48, Issue 04, pp. 97 - 116

MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

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