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【With the same tag:【品牌态度与行为】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory
Guo Xiaoling, Qu Xiaoju
First published at: Jan 20, 2025
View: HTML | PDF | Download PDF(778.2 KB) | ESI
doi:10.16538/j.cnki.fem.20240409.301
Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120
  MARKETING  |  F270
How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory
Zhang Yicong, Guo Xiaoling, Xu Zhennan
First published at: Mar 20, 2024
View: HTML | PDF | Download PDF(922.7 KB) | ESI
doi:10.16538/j.cnki.fem.20230605.301
Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35
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