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A Research on the Influence Mechanism of Brand Innovative Assets on Corporate Sustainable Competitive Advantages under the Context of New Quality Productive Forces
He Jiaxun, Hu Jingyi, Li Kangrui
First published at: Feb 20, 2026
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doi:10.16538/j.cnki.fem.20250704.301
Foreign Economics & Management, Vol. 48, Issue 02, pp. 136 - 152
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