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【With the same tag:【品牌价值】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value
Cui Dengfeng, Li Jinxiu, Wang Haizhong
First published at: Aug 20, 2024
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doi:10.16538/j.cnki.fem.20231025.301
Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137
    |  F061.5
Does City Brand Promote City Development? A Quasi-natural Experimental Study Based on “National Civilized City”
Yao Peng, Zhang Zebang, Sun Jiuwen, et al
First published at: Jan 03, 2021
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doi:10.16538/j.cnki.jfe.20200616.404
Journal of Finance and Economics, Vol. 47, Issue 01, pp. 32 - 46
    |  F270
Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi, He Jiaxun
First published at: Jan 20, 2017
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doi:10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67
  
雇主品牌研究综述
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Foreign Economics & Management, Vol. 29, Issue 10, pp. 32 - 38
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