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“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei, Liu Wumei, Liu Hongyan
First published at: Apr 20, 2023
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doi:10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87
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