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【With the same tag:【加工流畅性】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images

Leng Xionghui, Zhou Xiaoyu

How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230421.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136

| F270

A Literature Review of the Effect and Mechanism of Gestalt Feature on Consumer Behavior

Ye Ziming, Liu Nan, Che Jingshang, et al

Gestalt feature is an important concept of Gestalt psychology, which refers to the organizational feature that can make the originally separated elements easy to be perceived as a good &ld...

First published at: Sep 03, 2020

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doi:10.16538/j.cnki.fem.20200721.301

Foreign Economics & Management, Vol. 42, Issue 09, pp. 63 - 75

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