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Same Tag Articles
【With the same tag:【产品评价】 Found 2 articles】
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MARKETING
| F270
Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua
,
Dai Jiatong
,
Yue Beibei
Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...
First published at: May 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 91 - 105
公司品牌对
产品评价
影响研究的新进展
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ESI
Foreign Economics & Management
, Vol. 31, Issue 12
, pp. 45 - 50
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Journal of Shanghai University of Finance and Economics
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