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【With the same tag:【product evaluation】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight

Leng Xionghui, Wan Jiayi, Peng Xiujuan, et al

In recent years, online retail has become the mainstream format of the global retail industry. However, how to overcome the natural barrier of product accessibility in online retail has no...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250512.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 77 - 97

MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

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