Articles with the same tag -- Department of Academic Journals, SUFE

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MARKETING | F270

Is It Possible to Empathize with the Untouchable? Tactile Compensation Effect of Online Product Metaphorical Text Description

Leng Xionghui, Zhou Xiaoyu, Xiong Li

Non-contact consumption will gradually become the main form of consumption in the post-Covid-19 era, and how to mitigate the negative consequences caused by tactile barriers in online reta...

First published at: Oct 20, 2022

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doi:10.16538/j.cnki.fem.20220722.302

Foreign Economics & Management, Vol. 44, Issue 10, pp. 87 - 103

| F270

To See the Truth of Space: A Literature Review and Prospects of Spatial Metaphors’ Effects on the Consumption Behavior

Liu Hongyan, Zhang Sixian

The spatial concept is one of the most important components of languages. The spatial metaphor is a key window for people to understand the world, and has a deep impact on the consumption ...

First published at: Feb 01, 2019

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doi:10.16538/j.cnki.fem.2019.02.005

Foreign Economics & Management, Vol. 41, Issue 02, pp. 58 - 71

| F270

Implicit or Explicit: Literature Review and Prospects of Research on the Effects of Advertising Metaphors

Yu Hang, Chen Xianglan

Metaphorical advertisements are those mainly relying on the usage of metaphors to deliver the advertising appeal. They are contrasted to non-metaphorical advertisements in which the advert...

First published at: Oct 01, 2018

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doi:10.16538/j.cnki.fem.2018.10.005

Foreign Economics & Management, Vol. 40, Issue 10, pp. 54 - 65

| F270

Wu-based Thinking Integrating the East with the West: The Analysis of Elon Musk’s Four Metaphors

Wang Xin, Li Peter Ping

" Wu”-based cognition is the root of creative thinking, directly connected with strategic thinking in entrepreneurship and innovation. Only " Wu”-based cognition, whi...

First published at: Jan 01, 2018

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doi:10.16538/j.cnki.fem.2018.01.009

Foreign Economics & Management, Vol. 40, Issue 01, pp. 124 - 140

| F270

Consumers’ Multi-sensory Interaction: Performance, Formation Mechanism and Research Prospects

Zhang Quancheng, Lai Tianhao, Yang Yuke, et al

There is interaction between consumers’ different sensory modalities. A sensory from one modality can influence the sensory from another modality, and their congruency can also influence ...

First published at: Jul 01, 2017

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doi:10.16538/j.cnki.fem.2017.07.006

Foreign Economics & Management, Vol. 39, Issue 07, pp. 80 - 90

| F270

A Conceptual Framework of “Wu”-based Innovation at the Team Level: A Case Study on Indigenous Innovation in the Context of Aerospace Projects

Wang Xin, Li Ping

From a perspective of indigenous management research, this paper studies a conceptual framework about team-level innovation based on the traditional philosophical notion of “Wu”. “Wu”-...

First published at: Mar 01, 2017

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doi:10.16538/j.cnki.fem.2017.03.001

Foreign Economics & Management, Vol. 39, Issue 03, pp. 3 - 21

| F270

The Application of Water Metaphor in Management Theory with Chinese Characteristics

Luo Yadong, Fu Zhengping

This paper introduces water metaphor and its management idea,tries to bridge the gap between classical Chinese philosophy and contemporary management practice,and makes theoretical summary...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.01.001

Foreign Economics & Management, Vol. 38, Issue 01, pp. 3 - 14