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【With the same tag:【NFT】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory

Guo Xiaoling, Qu Xiaoju

China is actively promoting innovation within the Metaverse industry. As the blockchain technology in Metaverse advance, non-fungible tokens (NFT) provide a new lens and huge opportunities...

First published at: Jan 20, 2025

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doi:10.16538/j.cnki.fem.20240409.301

Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120

SPECIAL ISSUE | F270

Legitimacy Acquisition and Management of New Ventures in Metaverse: A Single Case Study of Spaceboo

Li Zhigang, Cui Yang, Yang Chunbaixue, et al

Organizational legitimacy is a sign of the acceptability of an organization’s behavior in its environment, and is the keystone for new ventures to obtain entrepreneurial resources in Meta...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20230209.102

Foreign Economics & Management, Vol. 45, Issue 03, pp. 46 - 69

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