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Same Tag Articles
【With the same tag:【顾客价值】 Found 9 articles】
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MARKETING
| F270
Identification of Customer Engagement Capability: Connotation, Methods and Strategies
Li Qiang
,
Weng Zhigang
,
Gao Dinghui
In order to adapt to the increasingly dynamic and interactive business environment in the era of digital economy, enterprises need to actively guide customers to participate in value co-cr...
First published at: Jun 20, 2021
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(905.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210306.301
Foreign Economics & Management
, Vol. 43, Issue 06
, pp. 27 - 42
| F270
Does Interactive Behavior Certainly Create Value? The Effect of Customer Value Co-creation Interactive Behavior on Customer Value
Bu Qingjuan
,
Jin Yongsheng
,
Li Zhaohui
Virtual brand community is a typical platform of value co-creation,and interaction is a behavior trace of value co-creation. Customer is a kernel body of interaction. Then,in the virtual b...
First published at: Sep 20, 2016
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(1183.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.2016.09.002
Foreign Economics & Management
, Vol. 38, Issue 09
, pp. 21 - 37
商业模式的学科属性和定位问题探讨与未来研究展望
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ESI
Foreign Economics & Management
, Vol. 34, Issue 03
, pp. 2 - 9
顾客组织社会化研究综述与未来展望
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ESI
Foreign Economics & Management
, Vol. 33, Issue 02
, pp. 33 - 40
西方精益服务理论研究与发展综述
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ESI
Foreign Economics & Management
, Vol. 32, Issue 10
, pp. 27 - 33
AMA官方营销定义动态演化及其启示探析
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ESI
Foreign Economics & Management
, Vol. 32, Issue 03
, pp. 33 - 39
论企业能力对
顾客价值
的作用及其匹配
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ESI
Foreign Economics & Management
, Vol. 29, Issue 06
, pp. 42 - 48
基于顾客感知价值的服务企业品牌管理
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ESI
Foreign Economics & Management
, Vol. 24, Issue 02
, pp. 7 - 13
Customer Value and Competitive Advantage
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ESI
Journal of Shanghai University of Finance and Economics
, Vol. 03, Issue 03
, pp. 17 - 26
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