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【With the same tag:【触觉意象】 Found 1 articles】
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MARKETING
| F270
Is It Possible to Empathize with the Untouchable? Tactile Compensation Effect of Online Product Metaphorical Text Description
Leng Xionghui
,
Zhou Xiaoyu
,
Xiong Li
Non-contact consumption will gradually become the main form of consumption in the post-Covid-19 era, and how to mitigate the negative consequences caused by tactile barriers in online reta...
First published at: Oct 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220722.302
Foreign Economics & Management
, Vol. 44, Issue 10
, pp. 87 - 103
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Journal of Shanghai University of Finance and Economics
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