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The Effect and Mechanism of COO Identity Strategies for Chinese Overseas Brands: A Cross-country Comparative Study of the Vietnamese Market and the Japanese Market
Shi Zhuomin, Zhang Caiyun, Wu Liangyu, et al
First published at: Dec 20, 2023
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doi:10.16538/j.cnki.fem.20230421.304
Foreign Economics & Management, Vol. 45, Issue 12, pp. 96 - 117
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