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【With the same tag:【psychological distance】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Effect of the Match between Celebrity Spokespersons and Victims on Donation

Zhu Huawei, Li Yanni, He Bin

In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared wit...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240527.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84

CORPORATE FINANCE | F270

Does Trust Culture Influence Supplier Distribution Decisions?

Cheng Bo, Qiu Baoyin, Yin Junming

The decision-making of supplier distribution is based on the principle of the trade-off between costs and profits. It is a dynamic and continuous adjustment and optimization process, which...

First published at: Jul 20, 2021

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doi:10.16538/j.cnki.fem.20210425.201

Foreign Economics & Management, Vol. 43, Issue 07, pp. 54 - 67

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