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【With the same tag:【product type】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness
Xu Mengmeng, Jiang Hongyan, Liu Tian, et al
First published at: Jun 20, 2024
View: HTML | PDF | Download PDF(1843.4 KB) | ESI
doi:10.16538/j.cnki.fem.20240118.301
Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133
  MARKETING  |  F270
Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention
Wang Yonggui, Liu Dongmei
First published at: Mar 20, 2024
View: HTML | PDF | Download PDF(924.0 KB) | ESI
doi:10.16538/j.cnki.fem.20230610.102
Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17
  MARKETING  |  F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei, Liu Wumei, Liu Hongyan
First published at: Apr 20, 2023
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doi:10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87
  MARKETING  |  F270
Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention
Sheng Guanghua, Dai Jiatong, Yue Beibei
First published at: May 20, 2021
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doi:10.16538/j.cnki.fem.20200804.301
Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105
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