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【With the same tag:【hedonic products】 Found 1 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Does Anthropomorphism Lead to More or Less Use? Interaction between Anthropomorphic Design and Product Type on Post-purchase Usage

Du Jiangang, Zhu Liya, Song Jie

At present, most articles are concerned about the consumption behavior in the purchase stage, while little research focuses on the consumption behavior in the post-purchase stage. In fact,...

First published at: Dec 20, 2022

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doi:10.16538/j.cnki.fem.20220722.301

Foreign Economics & Management, Vol. 44, Issue 12, pp. 120 - 135

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