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【With the same tag:【global consumer culture positioning】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Research on Global Consumer Culture: Progress, Review and Prospects

Huang Haiyang, He Jiaxun

Under the background of the combination of globalization and anti-globalization, many Chinese brands try to go to the global market with the purpose of achieving brand breakout. Compared w...

First published at: May 20, 2022

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doi:10.16538/j.cnki.fem.20220323.301

Foreign Economics & Management, Vol. 44, Issue 05, pp. 98 - 113

| F270

Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands

Huang Haiyang, He Jiaxun, Zhu Liangjie

In the Chinese market, with the profound influence of global consumer culture, more and more companies try to associate their brands with globally accepted languages, aesthetic styles, and...

First published at: May 01, 2019

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doi:10.16538/j.cnki.fem.2019.05.002

Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30

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