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【With the same tag:【brand preference】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Absurdist-style Product Design on Luxury Brand Preference

Feng Wenting, Zeng Yuelong, Pu Gefei, et al

Based on the countersignaling theory, this paper investigates how absurdist-style product design affects consumer brand preference through six experiments. Experiment 1 provides preliminar...

First published at: Dec 20, 2025

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doi:10.16538/j.cnki.fem.20250412.301

Foreign Economics & Management, Vol. 47, Issue 12, pp. 113 - 134

MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

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