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【With the same tag:【NFT】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory
Guo Xiaoling, Qu Xiaoju
First published at: Jan 20, 2025
View: HTML | PDF | Download PDF(778.2 KB) | ESI
doi:10.16538/j.cnki.fem.20240409.301
Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120
  SPECIAL ISSUE  |  F270
Legitimacy Acquisition and Management of New Ventures in Metaverse: A Single Case Study of Spaceboo
Li Zhigang, Cui Yang, Yang Chunbaixue, et al
First published at: Mar 20, 2023
View: HTML | PDF | Download PDF(1365.1 KB) | ESI
doi:10.16538/j.cnki.fem.20230209.102
Foreign Economics & Management, Vol. 45, Issue 03, pp. 46 - 69
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