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【With the same tag:【Chinese element】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects

Ye Weiling, Zhang Murong, Xu Su

With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...

First published at: Jun 20, 2025

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doi:10.16538/j.cnki.fem.20250318.301

Foreign Economics & Management, Vol. 47, Issue 06, pp. 3 - 17

| F270

Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products

Huang Haiyang, He Jiaxun

Taking global brands’ products incorporating Chinese elements as test objects, this paper explores the effect of culture identity on purchasing likelihood in Chinese market. Empirical res...

First published at: Apr 01, 2017

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doi:10.16538/j.cnki.fem.2017.04.007

Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97

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