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【With the same tag:【Chinese element】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects
Ye Weiling, Zhang Murong, Xu Su
First published at: Jun 20, 2025
View: HTML | PDF | Download PDF(1337.4 KB) | ESI
doi:10.16538/j.cnki.fem.20250318.301
Foreign Economics & Management, Vol. 47, Issue 06, pp. 3 - 17
    |  F270
Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products
Huang Haiyang, He Jiaxun
First published at: Apr 01, 2017
View: HTML | PDF | Download PDF(1392.1 KB) | ESI
doi:10.16538/j.cnki.fem.2017.04.007
Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97
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