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Same Tag Articles
【With the same tag:【Chinese culture】 Found 3 articles】
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SPECIAL ISSUE
| F270
An Analysis on the Philosophical Basis of Constructing the Independent Knowledge System of Chinese Marketing
Jia Lijun
,
He Dahao
,
Deng Hanyue
, et al
The construction of China’s independent marketing knowledge system, in the final analysis, needs to grasp the origin of theory construction, that is, to maintain independence and autonomy...
First published at: Nov 20, 2025
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(673.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20241225.102
Foreign Economics & Management
, Vol. 47, Issue 11
, pp. 31 - 44
MARKETING
| F270
The Application of Traditional
Chinese Culture
in Marketing Management: A Review and Prospects
Ye Weiling
,
Zhang Murong
,
Xu Su
With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...
First published at: Jun 20, 2025
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(1337.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.20250318.301
Foreign Economics & Management
, Vol. 47, Issue 06
, pp. 3 - 17
| F270
Why Is Indigenous Management Research Important? Responses to Previous Questioning Views and Suggestions for Future Development
Jing Runtian
,
Cheng Shengqiang
,
Yuan Danyao
As Chinese management practices have received wide attention from academy at home and abroad, the importance of indigenous management research is becoming increasingly prominent. However, ...
First published at: Aug 01, 2020
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(803.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200308.101
Foreign Economics & Management
, Vol. 42, Issue 08
, pp. 3 - 16
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