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【With the same author name:【秦银燕】 Found 1 articles】
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MARKETING
| F270
Keep up or Give up Halfway? A Literature Review and Prospects of Consumer Perceived Goal Progress
Jiang Hongyan
,
Qin Yinyan
,
Sun Peizhen
With the development of mobile internet and big data, various health APPs and smart wearable products are becoming more popular during recent years. Consumers are more likely to monitor th...
First published at: May 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20201115.301
Foreign Economics & Management
, Vol. 43, Issue 05
, pp. 106 - 122
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