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【With the same author name:【王永贵】 Found 16 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention
Wang Yonggui, Liu Dongmei
First published at: Mar 20, 2024
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doi:10.16538/j.cnki.fem.20230610.102
Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17
  SPECIAL ISSUE  |  F270
A Research on the Influence Mechanism of Anthropomorphic Service Robots on Consumer Usage Intention: The Moderating Effect of Social Class
Zhang Yi, Wang Yonggui
First published at: Mar 20, 2022
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doi:10.16538/j.cnki.fem.20210818.102
Foreign Economics & Management, Vol. 44, Issue 03, pp. 3 - 18
    |  F270
Marketing Strategy Research: A Literature Review and Future Directions
Wang Yonggui, Hong Aoran
First published at: Dec 01, 2019
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doi:10.16538/j.cnki.fem.2019.12.004
Foreign Economics & Management, Vol. 41, Issue 12, pp. 74 - 93
    |  F270
How Do Mobile Medical Apps Promote Offline Healthcare Management Activities Availably？
Wang Yonggui, Zhao Hongwen, Ma Shuang
First published at: Feb 01, 2018
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doi:10.16538/j.cnki.fem.2018.02.010
Foreign Economics & Management, Vol. 40, Issue 02, pp. 138 - 152
    |  F270
Strategic Impact of Subsidiary Decision-making Power in Multinational Corporations
Wang Na, Wang Yonggui
First published at: May 01, 2017
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doi:10.16538/j.cnki.fem.2017.05.005
Foreign Economics & Management, Vol. 39, Issue 05, pp. 58 - 72
  
组织顾客参与的双刃剑效果及治理机制研究——基于服务主导逻辑和交易成本理论的实证分析
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Foreign Economics & Management, Vol. 37, Issue 07, pp.
  
消费者行为研究新范式及基于行为主体的计算营销学评介
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Foreign Economics & Management, Vol. 32, Issue 03, pp. 40 - 45
  
全球客户管理能力支持体系与实施流程研究
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Foreign Economics & Management, Vol. 31, Issue 04, pp. 44 - 50
  
参照群体对消费决策影响研究述评
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Foreign Economics & Management, Vol. 30, Issue 06, pp. 51 - 58
  
全球客户管理研究与实践的现状与展望
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Foreign Economics & Management, Vol. 29, Issue 03, pp. 18 - 24
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