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【With the same author name:【沈曼琼】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

The Impact of Market Signals on Credence Products:The Moderator Role of Self-construal

Shen Manqiong, Wang Haizhong, Liu Di, et al

In recent years, researchers and marketers have tried to figure out the impact factors of adopting credence products. Previous research tries to answer this question on the lens of enterpr...

First published at: Nov 01, 2019

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doi:10.16538/j.cnki.fem.20190813.003

Foreign Economics & Management, Vol. 41, Issue 11, pp. 99 - 113

| F270

A Literature Review and Prospects of Social Crowding Research in Marketing

Shen Manqiong, Wang Haizhong, Hu Guimei

Social crowding becomes a new research topic in consumer behavior domain in recent years. It is defined as the experience state caused by the large population density per unit area. At pre...

First published at: Mar 01, 2019

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doi:10.16538/j.cnki.fem.2019.03.006

Foreign Economics & Management, Vol. 41, Issue 03, pp. 85 - 97,110

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