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Does Anthropomorphism Lead to More or Less Use? Interaction between Anthropomorphic Design and Product Type on Post-purchase Usage
Du Jiangang, Zhu Liya, Song Jie
First published at: Dec 20, 2022
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doi:10.16538/j.cnki.fem.20220722.301
Foreign Economics & Management, Vol. 44, Issue 12, pp. 120 - 135
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