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Same Author Name Articles
【With the same author name:【Qu Xiaoju】 Found 1 articles】
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MARKETING
| F270
The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory
Guo Xiaoling
,
Qu Xiaoju
China is actively promoting innovation within the Metaverse industry. As the blockchain technology in Metaverse advance, non-fungible tokens (NFT) provide a new lens and huge opportunities...
First published at: Jan 20, 2025
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ESI
doi:
10.16538/j.cnki.fem.20240409.301
Foreign Economics & Management
, Vol. 47, Issue 01
, pp. 104 - 120
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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