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【With the same author name:【Jiang Hongyan】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133

MARKETING | F270

Keep up or Give up Halfway? A Literature Review and Prospects of Consumer Perceived Goal Progress

Jiang Hongyan, Qin Yinyan, Sun Peizhen

With the development of mobile internet and big data, various health APPs and smart wearable products are becoming more popular during recent years. Consumers are more likely to monitor th...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20201115.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 106 - 122

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