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【With the same author name:【郭晓凌】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory
Zhang Yicong, Guo Xiaoling, Xu Zhennan
First published at: Mar 20, 2024
View: HTML | PDF | Download PDF(922.7 KB) | ESI
doi:10.16538/j.cnki.fem.20230605.301
Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35
    |  F270
Brand should Be Gorgeous: A Literature Review of Consumer Response to Brand Logo Design
Shang Xiaoyan, Guo Xiaoling
First published at: Jan 01, 2020
View: HTML | PDF | Download PDF(810.1 KB) | ESI
doi:10.16538/j.cnki.fem.20191111.001
Foreign Economics & Management, Vol. 42, Issue 01, pp. 55 - 69
    |  F270
Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects
Shang Xiaoyan, Guo Xiaoling
First published at: Nov 01, 2017
View: HTML | PDF | Download PDF(842.4 KB) | ESI
doi:10.16538/j.cnki.fem.2017.11.002
Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30
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