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Same Author Name Articles
【With the same author name:【吴波】 Found 5 articles】
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MARKETING
| F270
The Effect of Consumer Expertise: A Review and Prospects
Wu Bo
,
Song Mengjia
,
Cao Fei
Consumer expertise is defined as the ability to successfully perform product-related tasks. The rapid development of the Internet era has made it more convenient for consumers to obtain ex...
First published at: Apr 20, 2024
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(885.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230902.303
Foreign Economics & Management
, Vol. 46, Issue 04
, pp. 136 - 152
SPECIAL TOPIC
| F270
Two-way Enabling Mechanism between Domestic Market and Internationalization of Chinese Enterprises under the New Development Pattern: An Exploratory Case Study Based on Four Chinese Enterprises
Yang Bo
,
Wu Bo
,
Jiang Tingting
Building the new development pattern of dual circulation is the major strategic deployment put forward by the Central Committee of the Communist Party of China, but the current academic ci...
First published at: Sep 20, 2022
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(2993.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220115.204
Foreign Economics & Management
, Vol. 44, Issue 09
, pp. 3 - 18
A Review of Ethical Consumption Research and Prospects
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ESI
Foreign Economics & Management
, Vol. 36, Issue 03
, pp. 20 - 28
A Review of Brand Perception Researches Based on Stereotype Content Model
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ESI
Foreign Economics & Management
, Vol. 35, Issue 03
, pp. 57 - 63
跨国公司FDI的知识获取动机与机理研究述评
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ESI
Foreign Economics & Management
, Vol. 34, Issue 04
, pp. 19 - 28
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