数字化时代下,传统企业迫切需要通过融入甚至构建数字创业生态系统以持续开发新机会从而成功实现数字化转型。然而,对于数字化转型企业的机会开发机理研究已远远落后于实践的发展,创业生态系统视角为此提供了有效的研究视角。因此,本文结合相关研究,以苏宁、海尔两家企业为案例企业进行对比分析,提炼差异点和共性规律,从而提出生态视角下数字化转型企业的机会开发机理研究模型并提出相应的命题。案例研究发现数字化转型企业的机会开发的核心动力是共生关系的形成,这一过程受外向型组织文化、创业型领导力和客户导向的驱动,而共生关系通过提升数字化转型企业的双元数字创业能力从而驱动机会开发;此外共生关系与数字化转型企业机会开发间存在良性的互动关系,即共生关系可以促进数字转型企业的机会开发,而机会开发将进一步拓展和加强数字转型企业与参与主体间的共生关系。本研究有助于丰富和拓展机会和创业生态系统相关研究,并丰富了数字创业的相关研究,为我国数字化转型企业的机会开发活动提供了有价值的理论指导。
生态视角下数字化转型企业的机会开发机理——基于海尔和苏宁的双案例研究
摘要
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引用本文
郭润萍, 韩梦圆, 邵婷婷, 等. 生态视角下数字化转型企业的机会开发机理——基于海尔和苏宁的双案例研究[J]. 外国经济与管理, 2021, 43(9): 43-67.
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