消费者寻求多样化与企业定价竞争
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财经研究 2012 年 第 38 卷第 02 期, 页码：72 - 81
摘要
参考文献
摘要
消费者寻求多样化的购买行为会对寡头企业之间的价格竞争和经济效率产生重要影响。文章研究发现,针对消费者寻求多样化的购买行为,企业会对忠诚的消费者给予价格优惠,而对新顾客索取高价;消费者寻求多样化购买行为弱化了企业两期价格竞争,导致"默契合谋";而以两期统一定价为基准的经济效率分析显示,歧视定价机制促进了企业间竞争,导致消费者剩余增加,企业利润减少。
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[2]蒋传海.网络效应、转移成本和竞争性价格歧视[J].经济研究,2010,(9):55-66.
[3]Brickman P,D’Amto B.Exposure effects in a free-choice situation[J].Journal of Per-sonality and Social Psychology,1975,32:415-420.
[4]Chen Y.Paying customers to switch[J].Journal of Economics and Management Strate-gy,1997,6:877-897.
[5]Coombs C H,Avrunin G S.Single-peaked functions and the theory of preference[J].Psychological Review,1977,84:216-230.
[6]Fudenberg D,Tirole J.Customer poaching and brand switching[J].RAND Journal of Economics,2000,31:634-657.
[7]Givon M.Variety seeking through brand switching[J].Marketing Science,1984,3:1-22.
[8]Jeuland A P.Brand preference over time:A partially deterministic operationalization of the notion of variety seeking[A].Jain S.Research frontiers in marketing:Dialogues and directions[C].Chicago:American Marketing Association,1978.
[9]Kahn B E,Kalwani M U,Morrison D G.Measuring variety-seeking and reinforcement behaviors using panel data[J].Journal of Marketing Research,1986,23:89-100.
[10]McAlister L.A dynamic attribute satiation model of variety-seeking behavior[J].Journal of Consumer Research,1982,9:141-150.
[11]Raju P S.Optimum stimulation level:Its relationship to personality,demographics and exploratory behavior[J].Journal of Consumer Research,1980,7:272-282.
[12]Seetharaman P B,Che H.Price competition in markets with consumer variety seeking[J].Marketing Science,2009,28:516-525.
引用本文
蒋传海, 唐丁祥, 杨渭文. 消费者寻求多样化与企业定价竞争[J]. 财经研究, 2012, 38(2): 72–81.
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