数字时代,传统产品和服务创新理论的固定边界、生命周期、预设目标、主体范围等前提被打破,产品服务系统(PSS)在形态、特性、功能、逻辑等方面的数字化转型愈发重要。数字化转型战略和数字化能力作为PSS数字化转型的起点和关键影响因素,反映了企业数字化转型中“想转”和“能转”两方面。本文基于战略构型理论和动态能力理论,根据数字化转型战略和数字化能力水平划分二维四象限组合,探究各组合下数字化转型战略和数字化能力对PSS数字化转型的影响,并挖掘其作用机制。研究获得如下结论:(1)积极战略—高能力组合下,数字化转型战略和数字化能力的互补联合水平越高,产品数字化转型、服务数字化转型及其互动耦合关系水平越高;(2)积极战略—低能力组合下,数字化转型战略和数字化能力的互补联合水平越高,服务数字化转型水平越高;(3)保守战略—高能力组合下,数字化转型战略和数字化能力的互补联合水平越高,产品数字化转型水平越高。本文通过分类组合,深入探讨了数字化转型战略和数字化能力对企业PSS数字化转型的影响机理,拓展和丰富了数字化转型的理论研究,同时对于企业PSS数字化转型实践具有启示价值。
企业数字化转型战略与能力对产品服务系统的影响研究
摘要
参考文献
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引用本文
朱秀梅, 林晓玥, 王天东. 企业数字化转型战略与能力对产品服务系统的影响研究[J]. 外国经济与管理, 2022, 44(4): 137-152.
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