336 
298人口老龄化是当代中国转型发展过程中最鲜明的时代特征之一。随着老年人口的迅速增加，其消费行为和决策模式成为学界和业界关注的重要议题。该领域的研究虽然取得了一定的成果，但是既有研究也存在主题分散、重点不突出、领域现状不明等问题，并制约了理论研究的进一步开展。同时，由于我国的人口老龄化具有基数庞大、速度极快、区域发展不平衡的突出特点，既有研究在实践指导方面也力有不逮。鉴于此，本文采用基于领域的框架文献综述方法，对2015—2025年间中国知网和Web of Science核心数据库的相关文献进行知识图谱分析，系统探讨相关领域的研究热点和高频关键词的演变过程，并基于TCM-ADO框架，从“理论（T）-情境（C）-方法（M）”和“前因（A）-决策（D）-结果（O）”维度对老年消费者行为领域的相关研究进行了深入评述与总结。最后，基于中国独特的情境，对该领域未来的研究方向做出展望，以期助力该领域的理论创新和研究拓展，并为构建中国自主知识体系、制定相关政策打下坚实基础。
老年消费者行为：研究述评与展望
摘要
参考文献
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董泽瑞, 张霖杰, 范秀成. 老年消费者行为：研究述评与展望[J]. 外国经济与管理, 2026, 48(7): 41-63.
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