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19754网红是随着互联网发展而出现的一种新型名人，随之而来的网红经济成为一种新的电子商务模式。网红和网红经济都是具有中国特色的、全新的经济和社会现象，学者对它们的关注和研究还处于起步阶段。本文在名人理论的视角下结合国内外相关研究对网红和网红经济进行了评析。本文梳理了网红发展史，剖析了网红经济现象，分析了影响网红出现和发展的因素，并探讨了网红与网红经济的经济学和社会学本质。本文为未来更加系统化、科学化地研究网红和网红经济打下了理论基础，并为相关学者的研究提供了借鉴。
网红与网红经济——基于名人理论的评析
摘要
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引用本文
孙婧, 王新新. 网红与网红经济——基于名人理论的评析[J]. 外国经济与管理, 2019, 41(4): 18-30.
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