企业战略节奏旨在刻画企业战略活动随时间变化而展现的速度、变异性等动态特征。由于竞争优势是企业在动态环境下生存和发展的关键,企业需要采取一系列的战略活动来获取竞争优势。然而,即使是相同类型的战略活动,也会因实施过程的差异而产生不同的结果。因此,基于时间视角考察战略节奏对企业竞争优势的影响至关重要。本文通过梳理和分析战略管理领域基于时间视角的45篇文献,对战略活动过程中的战略节奏展开理论研究。首先,界定了企业战略节奏的概念,将企业战略活动过程中随时间变化而展现的动态特征概括为“战略节奏”;其次,从速度和变异性两个维度将企业战略活动划分为“低速度低变异、高速度低变异、低速度高变异、高速度高变异”四种基本的战略节奏类型;再次,从管理者、企业、外部环境三个层面梳理和分析了企业战略节奏产生的原因,进而从速度和变异性两个时间维度剖析了战略节奏对竞争优势的影响机制,由此形成企业战略节奏与竞争优势的研究框架;最后,提出未来研究方向,为进一步研究企业战略节奏奠定基础。
企业战略节奏与竞争优势:一个理论框架
摘要
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引用本文
唐继凤, 肖宵, 李新春. 企业战略节奏与竞争优势:一个理论框架[J]. 外国经济与管理, 2021, 43(7): 3-21.
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