1403 
3825近年来，灵感概念被成功应用于市场营销、旅游管理等多个领域，成为一个迅速成长起来的前沿热点话题。然而，这一领域的研究结论十分零散、繁杂和碎片化，缺乏系统性的文献综述。本文溯源了心理学中有关灵感的研究，梳理并述评了有关顾客灵感的国内外研究成果，包括顾客灵感的定义、测量、概念辨析、形成机制和作用结果等多个方面；构建了顾客灵感研究领域的理论框架，较为清晰、完整地呈现出这一领域的研究脉络和最新进展，为营销实践者更好地理解和利用顾客灵感从而提升营销绩效提供了启示；最后指出了该领域的研究不足，为学者们开展后续研究提供了方向和建议。
“哇！还可以这样”：顾客灵感研究综述与未来展望
摘要
参考文献
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引用本文
刘伟, 高懿静, 高鹏. “哇！还可以这样”：顾客灵感研究综述与未来展望[J]. 外国经济与管理, 2025, 47(8): 86-101.
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