9112 
3328慈善捐赠带来显著的媒体聚焦效应，有利于提升企业的合法性水平和树立负责任的公众形象，进而让企业获益。本文采用2008—2016年中国民营上市企业数据，揭示了慈善捐赠事件的媒体关注所产生的创新促进效应，并结合技术网络和政治声誉两方面的情境因素探讨慈善捐赠的媒体关注对企业创新的影响差异。研究发现，慈善捐赠的媒体关注通过强化企业发展的长期战略导向和吸引更多的技术资源，从创新意愿和创新资源两个方面促进了企业创新，区别媒体来源后研究发现，来自政府媒体的关注对于企业创新的促进作用更加明显。进一步研究发现，对于存在技术合作需求和具有政治声誉的民营企业，慈善捐赠的媒体关注对企业创新的促进作用更加明显。本文的研究丰富了经济转型背景下的技术创新理论，对理解新媒体环境下企业社会责任行为的经济后果具有重要的理论价值和现实意义。
慈善捐赠的媒体关注与企业创新
摘要
参考文献
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引用本文
欧锦文, 陈艺松, 林洲钰. 慈善捐赠的媒体关注与企业创新[J]. 外国经济与管理, 2021, 43(4): 111-122.
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