Based on the current status and problems in management research, this paper highlights that phenomenon-based research is a critical approach that can lead to high-quality research. Upon analyzing the definition, scope, type, and underlying logic of phenomenon-based research, this paper proposes an integrated logical reasoning process. Then, it combines typical articles with varied logical reasoning processes to analyze the different types of phenomenon-based studies. It also explores the specific research paradigms and technical route selection for conducting phenomenon-based research. This paper systematically and comprehensively discusses phenomenon-based research, providing meaningful insights and guidance for “restarting” high-quality management research from real and effective phenomena.