1439 
1284企业品牌价值是企业重要的无形资产。“一带一路”倡议的提出与实施为中国企业品牌“走出去”创造了历史机遇，中国企业在参与“一带一路”倡议的过程中，企业品牌价值不断提高，国际竞争力不断增强。但鲜有研究从企业品牌视角关注“一带一路”倡议对中国企业的影响。鉴于此，本文采用2010—2021年中国A股上市公司数据，通过多期双重差分方法研究并评估“一带一路”倡议对中国企业品牌价值提升的作用效果及作用机制。研究发现：企业参与“一带一路”倡议能够显著促进企业品牌价值的提升，其中国际化经营的经济价值和企业社会责任的社会价值发挥了重要的中介作用。同时，企业品牌价值的提升存在空间溢出效应，对于周边其他企业随地理距离的增加呈先抑制、后促进、再抑制的趋势。此外，企业规模、所有制、区位位置以及所属行业等也对企业品牌价值的提升效果存在一定程度的差异性影响。研究结论不仅为“一带一路”倡议实施效果提供了企业层面关于企业品牌价值的实证支撑，同时也为近年来中国企业品牌价值不断提升的原因提供了来自“一带一路”倡议的解释和参考。
中国企业品牌“出海”：“一带一路”倡议如何提升企业品牌价值
摘要
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引用本文
崔登峰, 李锦秀, 王海忠. 中国企业品牌“出海”：“一带一路”倡议如何提升企业品牌价值[J]. 外国经济与管理, 2024, 46(8): 103-119.
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