基于资源投入的营销渠道权力测量模型研究
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外国经济与管理 2006 年 第 28 卷第 11 期, 页码：45 - 50
摘要
参考文献
摘要
通过对营销渠道权力的定义和营销渠道权力来源的深入分析,本文首先归纳了营销渠道权力的特性,然后根据营销渠道权力的资源特性和对现有的营销渠道权力测量方法的分析评价,提出了绝对渠道权力和相对渠道权力的概念,并建立了基于资源投入的绝对渠道权力和相对渠道权力测量模型。
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[3]Frazier,Gary L.On the measurement of interfirm power in channels of distribution[J].Journal of Marketing Research,1983,20(May):158-166.
[4]Farris,Paul W,and Kusum L Ailawadi.Retail power:monster or mouse[J].Journal of Retailing,1992,68(Win.):351-369.
[5]Bennett,Peter D.Dictionary of marketing terms(2ndEd.)[M].Chicago:American Marketing Association,1995.
[6]El-Ansary,Adel I,and Louis W Stern.Power measurement in the distribution channel[J].Journal of Marketing Re-search,1972,9(Feb.):47-52.
[7]Dickinson,Roger,and Stanley C Hollander.Some definition problems in marketing channels[J].Journal of MarketingChannels,1996,5(1):1-16.
[8]Richardson,Lynne,and Thomas L Powers.Power usage in the channel:perceptions by personnel level within the organ-izations[J].Journal of Marketing Channels,1992,1(4):31-49.
[9]French,John,R P,and Bertram Raven.The bases of social power[A].Dorwin Cartwright(Ed.).Studies in SocialPower[C].Ann Arbor:University of Michigan Press,1959:150-167.
[10]Hunt,Shelby D,and John R Nevin.Power in a channel of distribution:sources and consequences[J].Journal of Mar-keting Research,1974,11(May):186-193.
[11]Cespedes,Frank V.Channel power:suggestions for a broadened perspective[J].Journal of Marketing Channels,1992,1(3):3-37.
[12]Butaney,Gul,and Lawrence H Wortzel.Distributor power versus manufacturer power:the customer role[J].Journalof Marketing,1988,52(Jan.):52-63.
[13]Glanze,W D,and R M Goldenson.Longman dictionary of psychology and psychiatry[M].NY:Longman Inc.,1984.
[14]Sutherland,S.The Macmillan dictionary of psychology[M].London:The Macmillan Press Ltd.,1989.
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[16]Kale,S H.Dealer perceptions of manufacturer power and influence strategies in a developing country[J].Journal ofMarketing Research,1986,23(Nov.):387-393.
[17]Buchanan,L.Vertical trade relationships:the role of dependence and symmetry in attaining organizational goals[J].Journal of Marketing Research,1992,29(Feb.):65-76.
[18]Stern,L W,A El-Ansary,and A T Coughlan.Marketing channels(5thEd.)[M].Englewood Cliffs:Prentice-Hall,Inc.,1996.
[19]Emerson,R.Power-dependence relations[J].American Sociological Review,1962,27(Feb.):31-41.
引用本文
张庚淼. 基于资源投入的营销渠道权力测量模型研究[J]. 外国经济与管理, 2006, 28(11): 45–50.
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